Our years of experience have made us experts in the field. The key is knowing the boundaries and what is acceptable editing. Almost anything is possible using Photoshop and 3D Rendering technology, given the required time and budget. But that doesn’t mean you can or should!
In this article, we’re bringing you our Top 8 DOs and DON’Ts for retouching real estate photography, based on our years of experience in the market.
We happily remove temporary items that are not easily taken down on the day of photography, such as basketball rings. In doing so, we draw focus to the features of the property itself, without any unwelcome distractions to the eye.
As a general rule, we do not remove any permanent fixtures such as power lines or a neighbouring block of units.
We’re also happy to add lush grass or change paint colours when we’re aware that these things are being altered for the sale of the property.
Prospective buyers want to imagine themselves in the home, as well as viewing the property in terms of its marketability and house features. Adding people to photography takes away the buyers’ ability to visualise themselves in the space, and adds unwelcome distraction.
For builders and architecture packages, we create idealized versions, removing inconveniently placed neighbours or visual distractions. This allows the property to be showcased in all its individual glory.
You might be proud of your collection of taxidermy, or your childhood dolls that have followed you in boxes throughout your various homes, but what you think is cool isn’t always everybody else’s cup of tea. Always keep in mind that the buyer wants to imagine his or her own version of the space, not the tastes of the person who lived there before.
Sometimes, we use virtual furniture to fit out and demonstrate the unwavering potential of a property. The use of the space is considered carefully and faithfully executed by our experienced designers. Choosing furniture that is relevant to the space and style portrayed requires a keen eye for detail.
Taking photographs that are clutter-free is essential because removing clutter via Photoshop is tedious and unnecessary. Making sure the space is clean when you take the shots saves a lot of time and frustration. Often, this relies on having good tenants and agents to work with, who will keep the space tidy.
Overall, the most important thing to remember is to be faithful towards your prospective buyers. Deceiving them with Photoshop tricks serves no purpose – but creating the best visual representation of the property not only attracts higher prices and enthusiastic buyers, it will also maintain your credibility as a highly-skilled and trusted professional.