The Rise Of Drones

The article’s audience and sales figures are historical promotional claims; the captured text does not identify the underlying studies.

Drone, or Unmanned Aerial Vehicle (UAV) photography and video is the latest and most captivating trend in real estate marketing.

Once reserved for premium listings, drone imagery has become a go-to component in marketing campaigns for every calibre of property. According to one research report, listings with aerial images are 68% more likely to sell than those without. And it’s easy to see why. Professional drone photography gives a 360-degree visual representation of a property in context with its surroundings. It presents a comprehensive birds-eye view that traditional photography alone can’t achieve.

Drone allows the entire property to be showcased in a single shot. In a digital world that grants us just 20 seconds to hook the attention of buyers online, drone imagery delivers key information about a property at a glance. Listings become media-rich, gaining increased visibility online to stand out from the competition.

Drone imagery sells a lifestyle. Prospective buyers can appreciate a neighbourhood in an instant, immersing themselves in a location and its proximity to local amenities and surroundings. It can visually demonstrate the sort of lifestyle on offer, an asset when selling to overseas and interstate prospects. Likewise, key arterial routes and transport links can be highlighted to boast the convenience of industrial and commercial listings in an instant.

We have a drone package to suit every property listing. Our drone imagery elevates property marketing campaigns, helping you achieve better results every time. Our CASA-certified pilot photographers maximise the drama of heights, angles and lighting to show off a property’s best features.

As property marketing specialists we host a full suite of post-production and special effects expertise to enhance drone imagery for every application. And, our online portal enables mark-ups and edit requests to be submitted instantly, for efficient and direct post-production finishing.

To learn more about how we can tailor drone photography and videography to heighten the impact of your campaign, contact our team via email or call us on 1300 144 255. Or to check out some of our work, view our portfolio.

Aerial and drone perspectives

Our published range includes both wider aerial perspectives and drone views of individual properties. Confirm the capture method for the brief.

• Aerial photography captures the broader perspective — location, landscape and how a site sits within its surroundings. This is the lifestyle and neighbourhood argument the article is making.
• Drone imagery works closer to an individual property, with elevated viewpoints tied to the building itself.

We also reference photography captured from a plane, distinguishing manned aircraft from drone capture — so confirm the method for your brief rather than assuming every aerial image is drone-captured.

Three viewpoints, three named products

Formats, annotation specifications and inclusions for these three are not published — confirm them when you brief the work.

What is included, and how it is delivered

• Image selection supplied in both print-resolution and web-optimised formats
• Markups on request — annotation applied to images, a conditional extra rather than an automatic inclusion
• Day or dusk capture for drone work
• A weather check on the day for aerial work

The product guide gives next-business-day delivery after selections for aerial/drone photographs. Confirm the delivery schedule for video footage separately. Aerial stills are supplied at high resolution; video is edited and colour-corrected to agency or brand standards and prepared for listings, social media, digital marketing and print.

One caution on specifications: we describe our video output as "broadcast quality". That is our own description rather than a stated technical standard — file formats, resolutions, frame rates and delivery media are set by the booked product, so confirm them for your campaign.

Dusk from the air — and how it differs from Virtual Dusk

Drone work can be captured at dusk for warmer light and illuminated windows. That is a genuine evening shoot, and it is distinct from Virtual Dusk, which creates a twilight appearance from an existing daytime image in post-production and carries its own charge.

Our FAQ gives approximate dusk-shoot commencement times of 5:45–7:15 pm in summer and 2:15–3:45 pm in winter, moving in roughly 15-minute increments through the year. These are indicative booking ranges, not the duration of twilight or a timetable for every location; confirm the slot for your property.

Weather, and what it costs

Aerial work includes a weather check on the day of the booking. In adverse weather, video and drone work is usually rescheduled while photography and floor-plan work usually proceeds — and weather-related rescheduling does not attract a cancellation fee.

No standard reschedule window or replacement-date guarantee is published, so agree the fallback date when you book if your campaign has a fixed launch. Outside a weather reschedule, drone cancelled with less than 24 hours' notice attracts $110.

Compliance, stated plainly

The article's "CASA-certified pilot photographers" line corresponds to a published position: our drone operations follow CASA regulations, include risk assessments, and meet professional insurance standards, with our production team managing logistics, permissions and safety protocols.

Those are our own statements. Licence numbers, insurance limits and permitted flight envelopes are not published, and site-specific flight approvals depend on the location. If your site sits near an airport, a controlled zone or a sensitive area, raise it early — feasibility and permissions are established per project, not guaranteed in advance.

Who commissions aerial work

• Real estate agencies — listings where outlook, land size or coastal and parkland context does the selling
• Home builders — display homes, ranges and estates shown in their setting
• Property developers — site scale, staging and masterplan context, including before construction completes
• Private vendors — a single campaign where location is the strongest asset
• Commercial and industrial — access, footprint and surrounds for leasing and documentation, which is the article's point about arterial routes and transport links
• Investor and stakeholder reporting — demonstrating scale, views and geographic context to decision-makers

For substantial builder and developer programmes, customised aerial and drone packages cover multiple properties, different construction stages and master-planned communities, coordinated alongside 3D visualisation and virtual services. For complex sites our team plans flight paths, shot sequencing and capture timing around architectural features, infrastructure and the surrounding area.

What this is not: there is no published repeat-visit schedule or construction-monitoring subscription, and the sources do not establish a surveying service or engineering-grade measurement accuracy. Confirm any measurement requirement separately. See home builders and developers.

Drone inside a video

Ground-level and drone footage are often combined to establish location, scale and context before moving inside. But drone footage is a listed add-on for Social, Showcase and Prestige, and a possible scoped element of Custom — Social Property Trailer, Showcase, Prestige and Custom — not a default inclusion. Only Custom lists bespoke aerial drone footage among its possible elements, and even there nothing is standard until it is scoped.

Note also that video requires a separate booking from photography and floor-plan work, and Express is not available on video.

Related articles

More PIC News

Get in touch

For a new enquiry: Contact Urban Angles · Email studio@urbanangles.com · Call 1300 144 255

Our customer support operates Monday to Friday, 8:30 am–5:30 pm.

Drone and aerial · Video · Portfolio · Help and FAQs