LocationTarneit, VIC
Product1400 Lot Land Development
ServicesProject Marketing, 3D Visualisation, Video
ClientLandcore
Marketing Budget$500,000
Sales ResultFirst new stage SOLD ahead of forecasts

The Verdant Hill land estate had been in the market for more than two years when Urban Angles was engaged to create and guide a new creative direction for the project. As one of a plethora of competing large estates in Tarneit, the previous brand lacked strength in identity and struggled to find its footing. 

We took the opportunity to rebirth the project almost literally. Drawing on the horticultural heritage of the project location, and interpreting the visual cues of the target buyer demographic, we developed a conceptual theme of growth presented through botany and nostalgia.

We engaged local watercolour Artist, Jessica Glaser, to create bespoke floral designs, depicting the blooming of life and thus the growth of a new community. We have further developed this idea with the use of nostalgic imagery; siblings growing into adults with their own families in the same neighbourhood, parents becoming grandparents - life blooming. This new concept resonated exceptionally well within the market, with the first new stage release selling out ahead of forecasts and a waiting list established for future lot releases.
Product
Project Video
Urban Angles end to end service is a real benefit to us, they make it easy! Offering Brand, Creative and Content all in one place means that we get results efficiently and quickly.
Sal Scrivano
Landcore
BOOK PROJECT
Service
3D Visualisation
BOOK PROJECT