Helix Northcote

Helix of Northcote

Helix is a collection of five townhomes in Northcote, using true artistic style as the vision for the development. And Urban Angles delivered a brand with flair to match.

Location	Northcote, VIC
Project Size	5 Townhomes
Services	Project Marketing, 3D Visualisation, Photography

Client	Fiero
Marketing Budget	$50,000
Sales Result	Sold Out

From the architecture of the building to the bohemian artistic vibes of Northcote, these unique homes drew inspiration from a variety of sources and we sought to weave this into every touchpoint of the brand.

Taking cues from the building’s spiral staircase feature, the project was named Helix.

Service

3D Visualisation

BOOK PROJECT

The brand acted as a canvas for multiple references to art, including the interior style of 90s art and design. For the print collateral we used raw leather and paper stocks to continue the raw materials theme throughout the building.