The Base Gallery

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This entry reflects the published project record. It does not confirm a current client relationship or promise the same scope or outcome for a new brief.

The Base

Creating a brand identity for an iconic shopping and lifestyle hub is no easy feat and that's exactly what APD Projects asked of us when they acquired this project.

Detail Published information
Client APD Projects
Location Craigieburn, VIC
Type Retail Development
Services Naming, Branding, Sales Collateral, 3D Visualisation
Marketing Budget $80,000

What the recorded service mix covers

The published record lists one of our services on this project. The notes below describe what each one covers as we publish it, not a measured account of the hours or deliverables supplied for this project.

How we schedule and deliver a brief like this

These are our current published operating terms. They describe how we would run a comparable brief today; they are not the terms this project was delivered under, and they are not a guarantee for a new booking.

Timelines depend on complexity — small residential projects often take a few days, large or multi-stage developments longer. That is general guidance, not a fixed turnaround. Access details are needed 24 hours in advance, image selections and markup pins go through DREAM, and final assets are kept for about 90 days. The full conditions, including express options and amendment handling, are on turnaround, pricing and policies.

Understanding this was no ordinary off-the-plan job, our Projects team sought to create a brand that would both capture the interest of commercial tenants during the initial leasing period, and continue to showcase the precinct as a one-stop-retail and commercial centre for consumers and tenants for many years to come.

Our Projects team created and delivered the naming, branding, and full-suite of marketing collateral including 3D visualisations for this project, which was in its off-market leasing campaign at the time described in our portfolio.

The Base: Humex Animation from Urban Angles on Vimeo

Service

3D Animation

BOOK PROJECT

Published project figures: budgets and results above are retained from the captured portfolio record. They are not current quotes, independently verified outcomes or guarantees for another project.

Project gallery

The images below come from our published project record. Their labels identify the project and image sequence only.

The Base Gallery — published Urban Angles portfolio image 1

Project images

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Project image 5 · Project image 6 · Project image 7 · Project image 8

Project image 9 · Project image 10 · Project image 11 · Project image 12

Related 3d visualisation projects

Explore more of our portfolio using the links above.

Other projects published for APD Projects

Each of these records lists APD Projects as its client. Each record stands on its own facts — scope, services and any figures belong to that project, not to this one.

The Base Renders

Projects with the same recorded service mix

These records list the same services in their own published service field. 8 further projects share that mix — see the full portfolio.

Akora · Bianco Renders · Commercial Renders · Dendy Renders · Dennis Family · Townhouse Renders · Volaire Apartments · Wetlands

Plan a similar project

Share the property address, required services, campaign channels, access constraints and preferred delivery date so we can confirm scope and availability.

Contact Urban Angles · Email studio@urbanangles.com · Call 1300 144 255 · Review the project workflow

Related capability

We offer property photography alongside photography, film, aerial imagery, plans, virtual services and campaign creative, depending on your brief.

The project name alone does not confirm a current client relationship, location, full production scope or measured commercial result.

Browse the complete portfolio · Explore all services · Discuss a similar project

Where is The Base Gallery located?

The Base Gallery is listed in Craigieburn, VIC.

Who is the client listed for The Base Gallery?

The published project record lists APD Projects as the client.

What services are recorded for The Base Gallery?

The published record lists Naming, Branding, Sales Collateral, 3D Visualisation.

What audiences was The Base brand designed to reach?

The description identifies commercial tenants during the initial leasing period, and consumers and tenants using the retail and commercial precinct over time.

What marketing budget is recorded for The Base?

The portfolio table lists $80,000. This is the recorded project budget, not a current quote for a similar development.

How long are the delivered files kept?

Final assets are kept for about 90 days, so download and store them in your own system. That is approximate published guidance rather than a contractual retention period.

How do I request a change to an image?

Image selections and markup pins go through DREAM. Place the pin on the part of the image that needs attention and add a clear comment. Minor video amendments are normally available in 2–4 business hours.

How do I brief a similar project?

Share the property address, the services you need, the campaign channels, any access constraints and your preferred delivery date. We will confirm scope, availability and price on a current quote before anything is booked.

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