UA Video Secures REA Top Spot

These are reported results for a historical campaign. Address, location and metric labels vary within the source and the related REA article; they are not reconciled here.

Original video caption: Urban Angles 470-520 Shell Road, Point Lonsdale - Web Loop (Urban Angles on Vimeo).

A Case Study - St. Leonards

The Need

For Kerleys Coastal Real Estate agent, Damian Cayer, his rural St Leonards listing had the potential to be something really special. The farm had a remarkable story to tell, one of breathtaking landscapes, expansive pastures, and a striking homestead ready to host new memories. The question was how to share this story with Australia. The answer rested with us.

The Solution

Our team saw the heart and soul in Damian’s listing and prepared a bespoke approach with prestige photography and video to capture its essence. A short and beautiful film was produced for sharing across social media, web, and email, and a suite of awe-inspiring still images were captured to support Damian’s national sales campaign.

The Result

With the stunning assets our team delivered, Damian’s listing generated interest from more than 200,000 visitors on realestate.com.au. The property attracted 180 genuine enquiries from buyers all across Australia and earned the top spot as the most viewed listing on realestate.com.au.

An exceptional sales result was quickly secured for the vendor, and the Kerleys Coastal Real Estate name was up in lights.

See for yourself why this stunning 2-minute video was saved more than 1300 times by buyers from all across Australia.

Watch the article video (MP4)

Like what you see? Place an enquiry here and let our experienced directors and producers create stunning property videos that optimise your marketing campaigns.

Location and reported results

The narrative calls the property St Leonards, while media labels refer to Shell Road, Point Lonsdale and use differing address ranges. This article reports “visitors” and video saves; Reaching Top Spot on REA reports “page views” and listing saves. These labels are not interchangeable, and the reported campaign results do not establish that the imagery alone caused the outcome.

Photography and video

The campaign included prestige photography and video, with a web loop captioned as hosted on Vimeo.

The described runtime is worth placing against our published video range. A Prestige Property Video specifies one 2–3 minute feature video plus three 15-second social teasers, produced with three crew on site, professional camera and lighting equipment, complete property coverage, music selection, and Prestige colour grading with sky replacement where required. A 2-minute video sits inside that range. The article also calls the approach "bespoke", which is the language used for Custom Property Video — the sources do not settle which product was booked, so treat the specification as context rather than as this campaign's order.

Talent is described as something the Prestige package may include rather than a guaranteed inclusion, and drone footage is an add-on across all four video products rather than a default.

Aerial options for a new campaign

Our drone and aerial offering can show a property’s location, scale and surroundings alongside ground-level images. The article does not identify a separately booked aerial product for this campaign.

Our published aerial range distinguishes the two things being bought:

The product guide names Horizon, Orbital and Overhead viewpoints. Points of Interest Maps, View Shots and Drone Markups are named aerial products; confirm the required views, annotations and capture method. Ground-level and drone footage can be combined to show location and scale.

Aerial work includes a weather check on the day, and in adverse weather drone and video are usually rescheduled while photography and floor-plan work proceeds — with no cancellation fee for a weather reschedule. The product guide gives next-business-day delivery after selections for aerial/drone photographs. Confirm the delivery schedule for video footage separately. Our drone operations follow CASA regulations, include risk assessments and meet professional insurance standards; licence numbers, insurance limits and permitted flight envelopes are not published, and site-specific approvals depend on the location, so raise a controlled or sensitive area early.

Running a national campaign off one shoot

The article describes the assets going to social media, web and email for a national campaign. Three published points bear on that.

Licence scope. We retain copyright and image-file ownership unless a signed agreement says otherwise; you receive a licence for the permitted media, territory and duration, and reuse or transfer by a third party may require written permission. A campaign that runs across a portal, an agency site, social and email is a multi-platform use, and that scope is agreed at order rather than assumed.

The diary. Video requires a separate booking from photography and floor-plan work, and Express is not available on video. First draft is close of business two business days after filming for Social and Showcase, three business days for Prestige and Custom — and for Prestige and Custom, colour grading happens after the final draft is approved, so approval sits between first draft and finished file. On a campaign with a fixed launch, video goes in the diary first.

Retention. Campaigns run about six weeks; final assets are kept for about 90 days and then removed. A case study that is still being quoted years later is a good argument for downloading and archiving your own copies.

The services behind it

Service Entry price
Photography — residential, architectural, commercial, builder, lifestyle, portrait and corporate From $165
Video — Social Property Trailer, Showcase, Prestige, Custom From $440
Floor plans and virtual services — plans, Virtual Styling, Virtual Dusk, VR360 From $75
Drone and aerial —
3D visualisation P.O.A.

Our entry prices are category starting points, not a price for every package. Our quotes exclude GST, with 14-day invoice terms. Video feedback goes through Vimeo, with minor amendments normally turned around in 2–4 business hours; photography amendments go through markup pins in DREAM.

We have teams on the ground in Melbourne, Sydney, Brisbane and Adelaide, with Tasmania and Perth serviced on request.

Get in touch

For a new enquiry: Contact Urban Angles · Email studio@urbanangles.com · Call 1300 144 255

Our customer support operates Monday to Friday, 8:30 am–5:30 pm.

Video · Drone and aerial · Portfolio · More PIC News

What was the brief for Damian Cayer’s listing?

To tell the story of the rural property, its landscapes, pastures and homestead to a national audience.

What did Urban Angles produce?

A short film for social media, web and email, plus still photographs supporting the sales campaign.

Which results does this version report?

More than 200,000 visitors, 180 buyer enquiries, a most-viewed listing claim and more than 1,300 saves described in connection with the video. These remain the article’s reported results.

Why do its location and performance labels need care?

The narrative says St Leonards while the media references Shell Road, Point Lonsdale, with differing address ranges. The related REA article also uses different metric labels; the records should not be silently merged.

Which agent and agency does the case study name?

Damian Cayer of Kerleys Coastal Real Estate.

What does a Prestige Property Video specify?

One 2 to 3 minute feature video plus three 15-second social teasers, produced with three crew on site, professional camera and lighting equipment, complete property coverage, music selection, and Prestige colour grading with sky replacement where required.

Does the article say which video product was booked?

No. It describes a 2-minute video, which sits within the Prestige feature range, but the article does not state the booked product. Confirm the product rather than inferring it from the runtime.

How many enquiries did the listing attract?

The article reports more than 200,000 visitors on realestate.com.au and 180 genuine enquiries from buyers across Australia. Those are its reported figures for a historical campaign, not a prediction for another.

How long was the video, and how often was it saved?

It describes a 2-minute video saved more than 1300 times by buyers across Australia.

Why do the address labels differ?

The narrative calls the property St Leonards, while the media labels refer to Shell Road, Point Lonsdale and use differing address ranges. We have not reconciled them.

Does the article show the imagery caused the sales result?

No. It reports campaign results alongside the assets we delivered. The reported outcome does not isolate the imagery as the cause.

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