Why You Should Add Video To Your Property Marketing

From the Urban Angles article archive

Editorial reference. Article-era roles, equipment, offers and market conditions do not establish current company policy.

Why You Should Add Video To Your Property Marketing

An expertly shot video makes a property appealing, engaging, and memorable. It gives buyers a sense of walking through the home that can’t be achieved with still photography and makes it easy to generate excitement and emphasise key selling points.

One minute of video on a listing is said to generate four times more enquiries than still photography alone. The amount of information delivered in that one minute provides enormous value for viewers – an aspect appreciated by time-strapped searchers who are then more likely to view the property favourably and follow up. It also adds a dimension to the listing that shows your agency to be creative, professional, and thorough.

A professional video shows off the features and character of the house and portrays it as attractive, welcoming, and filled with light. Music enhances the experience and the voiceover adds additional information.

Videos can have a wide reach – upload to mainstream real-estate websites, your own website, and also on Facebook and social media, there’s no limit to how videos can be used to market your agency and sell property.

Company profile videos, and individual agent profiles, create a friendly personal connection and are seen as valuable in attracting listings. Some agencies establish themselves as authorities by sharing market insights and updates.

A video of the home’s surroundings and the local amenities is invaluable if the property is expected to attract overseas and interstate interest. For a high-end property, the combination of video and an individual website positions the home squarely at the top of the market.

If you’re looking to add video to enhance your property marketing, contact us via email or call us on 1300 144 255.

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Knowledge-base context

How this topic fits current Urban Angles guidance

The retouching article favours preparing an uncluttered property before capture, avoiding unnecessary personal details and using virtual furniture thoughtfully. It discusses removing temporary items and changing grass or paint where corresponding real changes are occurring. These examples are not a universal list of free editing inclusions.

Its treatment of permanent features requires care:

Source statement Implication for KB use
The retouching article generally rejects removing permanent fixtures such as power lines or neighbouring buildings. Preserve this restriction when explaining the article.
The same article describes idealised builder/architecture imagery with neighbours or distractions removed. The article itself distinguishes a different use case without defining a complete approval policy.
The operational FAQ says removal of permanent external structures can misrepresent a property and requires written acceptance of legal responsibility for the requested edit. Preserve the stated condition; do not convert it into blanket permission to make the change.

This is a source conflict and a context distinction that the KB cannot resolve. Obtain Urban Angles' review of the exact alteration and intended use; do not present either the older article or a written-liability condition as automatic authorisation. The blog's emphasis is faithful representation, while its sales-performance assertions remain promotional. Sources: Retouching article, Operational FAQ — Post-production / Retouching / Editing.

Relevant production capability

The related current service pathway is property video production. The following KB material describes that capability and its planning context. Historical dates, equipment, promotions and campaign examples in the archived article remain source-specific and are not presented as current offers.

Urban Angles produces video for real estate agencies, home builders, architects, developers and businesses. The service page spans individual property listings, builder and architectural films, commercial developments and corporate communications. It describes support from planning through to final delivery, with the production adapted to the property, audience and campaign.

The company says it has more than 20 years of experience helping Australians through property video content. That is a claim stated on this service page, not evidence of a precise founding date. Its claims about optimising campaigns, viewer retention, enquiries or desirability should be attributed to Urban Angles; the captured page does not substantiate quantified results. Source: Video Production service page.

The company says the production approach depends on property type, campaign objectives and target audience. Shoot duration depends on the property's size, the production's complexity and the required deliverables. The page gives no fixed appointment length; it directs customers to discuss these matters with the videographers before the shoot.

The stated capture scope can include interiors, exteriors and the surrounding context. The service page says photography, 3D visualisation or other virtual services can be offered alongside video work. However, the operational FAQ specifically says video requires a separate booking from photography and floor-plan work so that the teams do not interfere with one another. Treat the service-page language as coordinated campaign support, not a promise that all services happen in the same appointment. Do not assume that visualisation work is physically completed during filming. Sources: Types of videography and session-duration FAQs, Operational FAQs — Bookings.

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