Why You Should Add Video To Your Property Marketing

Filed under Marketing Tips.

The four-times-enquiries figure below is an attributed historical claim; the captured article supplies no underlying study. Music and narration are examples, not promised package inclusions.

An expertly shot video makes a property appealing, engaging, and memorable. It gives buyers a sense of walking through the home that can’t be achieved with still photography and makes it easy to generate excitement and emphasise key selling points.

One minute of video on a listing is said to generate four times more enquiries than still photography alone. The amount of information delivered in that one minute provides enormous value for viewers – an aspect appreciated by time-strapped searchers who are then more likely to view the property favourably and follow up. It also adds a dimension to the listing that shows your agency to be creative, professional, and thorough.

Watch the article video (MP4)

A professional video shows off the features and character of the house and portrays it as attractive, welcoming, and filled with light. Music enhances the experience and the voiceover adds additional information.

Videos can have a wide reach – upload to mainstream real-estate websites, your own website, and also on Facebook and social media, there’s no limit to how videos can be used to market your agency and sell property.

Company profile videos, and individual agent profiles, create a friendly personal connection and are seen as valuable in attracting listings. Some agencies establish themselves as authorities by sharing market insights and updates.

A video of the home’s surroundings and the local amenities is invaluable if the property is expected to attract overseas and interstate interest. For a high-end property, the combination of video and an individual website positions the home squarely at the top of the market.

If you’re looking to add video to enhance your property marketing, contact us via email or call us on 1300 144 255.

The four video products

The article talks about "video" as one thing. In practice there are four published variants, and they differ in crew, time on site, runtime and what comes back.

Social Property Trailer

A short, trailer-style cut built for social feeds.

• Up to one hour on site with a specialty camera operator
• Principal video approximately 45–60 seconds
• Up to 15 shots
• One 30-second horizontal social edit and one 30-second vertical social edit

Drone footage is an add-on, not part of the base package.

Showcase Property Video

Positioned for outstanding homes and acreage properties.

• One to two hours on site with a specialty camera operator
• An agent introduction or conclusion if requested, filmed within the allocated on-site time
• Principal video approximately 45–90 seconds
• A 10–15 second social edit included

Add-ons: drone footage, agent voiceover. One caution on specifications: our published guide uses the phrase "Ultra HD 1080", which is not a consistent technical label — do not read 4K, a frame rate, codec or bitrate into it. Confirm the actual delivery format.

Prestige Property Video

The directed, gold-class production.

• Our direction and production, three crew on site
• Professional camera and lighting equipment, complete property coverage
• Music selection — which is where the article's point about music becomes an actual inclusion
• Prestige colour grading, with sky replacement where required
• One 2–3 minute feature video and three 15-second social teasers

Talent is described as something the package may include rather than a guaranteed inclusion — confirm it in your scope. Drone footage is an add-on.

Custom Property Video

Bespoke, shaped to the property, the story and the budget. Our guide lists possible elements rather than fixed inclusions: talent and scriptwriting, sit-down interviews, professional lighting, bespoke aerial drone footage, extended time-lapse, custom lifestyle footage, advanced motion graphics, sky replacement and visual effects, multiple revisions. Because nothing here is standard, agree which elements are in scope and set a revision limit before production starts.

Video starts from $440 — a category entry point, not a price for every package. Our quotes exclude GST, with 14-day invoice terms.

The voiceover and the music, specifically

The article presents music and narration as creative examples. Agent voiceover is a listed Showcase add-on and music selection is listed for Prestige. Scriptwriting and sit-down interviews are possible Custom elements. The guide does not establish these as standard Social Property Trailer inclusions; confirm the scope of the selected product.

What the article gets right about reach — and what to settle first

The article is right that a video can go to portals, your own site and social at once. Two practical points follow from that.

The first is format: the social edits are specified as separate deliverables precisely because a portal and a vertical feed need different cuts — a 30-second horizontal and a 30-second vertical on the Trailer, a 10–15 second edit on Showcase, three 15-second teasers on Prestige.

The second is licence. We retain copyright and file ownership unless a signed agreement says otherwise; you receive a licence for the permitted media, territory and duration, and reuse or transfer by a third party may require written permission. Where a film is going to be used for agency branding rather than one listing — which is exactly what the article suggests with company and agent profile videos — that scope is agreed at order rather than assumed.

Beyond listings

The article's suggestion of company and agent profile films matches our published range. We film property videos, builder and architecture films (homes, layouts, available finishes, a builder's product range and brand), commercial videos (office buildings, retail precincts, industrial parks, mixed-use projects — brand, lifestyle, location, project team and vision) and corporate videos (people, culture, values and expertise, for internal communications or external storytelling). Walkthrough videos, lifestyle storytelling, drone and aerial footage and cinematic highlight reels are also named approaches.

On the neighbourhood footage the article recommends for interstate and overseas buyers: ground-level and drone footage are often combined to establish location, scale and context before moving inside. Drone is an available production component and an add-on across the packages — it is not included with every video by default.

Booking and turnaround — plan this first

The single most important scheduling fact: video requires a separate booking from photography and floor-plan work, so our production teams do not interfere with one another. Photography and floor plans can share an appointment; video cannot be bolted onto one. There is no standard appointment length across the packages — discuss the shoot with our videographers before booking.

Our service page mentions a "typical 48–72-hour turnaround". Our operational terms above are more specific, and they describe a first draft rather than a finished film — so do not plan a campaign on the assumption of a completed, approved video within 48–72 elapsed hours.

Video feedback goes through Vimeo, separately from the DREAM markup process used for photography. Video needs a separate booking from photography, and Express delivery is unavailable. Confirm the production schedule when arranging the shoot.

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• Why Choose A Professional Real Estate Photographer?
• Photography Checklist For Homeowners
• The Rise Of Drones
• Drone Photography Q&A

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